sonicduck — Robert Hoffmann-Lohse /// Creative Brand Director ///

Shiji Rebranding 2025
Shiji @ ITB Berlin 2025
Branding before I joined Shiji / Shiji Brand Refresh 7 weeks after
#wachtsambleiben Covid-19 art project/installation + campaign, Oldenburg 2021
Robert Hoffmann-Lohse

Global Creative Brand Director @ Shiji and creative for branding, strategy, concepts, ui/ux, print — loving awesome coffee and interesting projects. Remote working from Oldenburg (North Germany) or any of our global offices.

More than 22 years of (brand) design experience and communications — 10+ years in the fields of energy, renewables and smart home solutions. Successful, fully remote working and remotely team leading since 2018.

Over the past two decades I have been working in organisations with 10 (agency) and up to 98k employees (Publicis Groupe), with clients from A to Z: AEG, CWS, Deutsche Telekom, DZ Privatbank, E.ON, ERGO, KfW, Lanxess, Miele, Stadt Oldenburg, Shiji Group, ZAVA plus various start-ups & institutions and many more.

I love agile and fast moving processes and workflows, to inspire and coach my team to success and provide hands-on mentality. I am always keen on improving current status quo, pushing projects to the next level — from strategic as well as from design POV. With a focus on priorities but also on pixel perfect results. Highly motivated and passionately about my work.

Tools I use: Figma-first, FigJam, Adobe Creative Cloud, Miro, Office365, Google Suite, Slack, Jira, Trello, Monday, Teams …